QR code anti-counterfeit label features, principle-related knowledge

Nowadays, many products can be seen with QR code security labels on top of their packaging. Generally, when making QR code security labels, QR code printing software is usually used to generate them in batches.

The most important features of the two-dimensional code anti-counterfeiting labels used on commodity packaging are as follows.

1) Convenient inquiry: Consumers can make accurate inquiries about product information anytime and anywhere by using their smartphones (as long as they support mobile networks).

2）Effective communication: Consumers can check the product information and interact with the company in time to enhance their trust in the brand and improve their goodwill towards the company.

3）Accurate statistics: The use of QR code anti-counterfeiting mark on commodity packaging can provide more accurate statistics on the number and behavior of customers, and obtain the information fed by consumers in real time.

4）Combating counterfeiting: Although the barcode on the packaging of goods can be copied, the data in the two-dimensional anti-counterfeit label cannot be copied because the data in the two-dimensional anti-counterfeit label is one thing one code (also called "one product one code"), which is simply understood as one code for one commodity and will not be repeated, increasing the cost of counterfeiters. This increases the cost of counterfeiters and makes them unprofitable.

5) Secondary marketing: It can better guide consumers to pay attention to WeChat public number, which is convenient for secondary accurate marketing.

6）Brand reputation: QR code anti-counterfeiting label can effectively combat counterfeit products and help maintain brand image and reputation.

The technical principle of two-dimensional code anti-counterfeit label is to take two-dimensional code as the carrier to track, collect, summarize, query and manage information of each commodity, one thing, one code, and establish the data chain of commodity information management and the supervision system of the whole circulation process.