Why is product labeling so important?

Shoppers don't blindly pick any product off the shelf. Studies consistently show that people consume with their eyes first. Whether it is food, auto parts, electronic products or health care products, having a clear label is the first impression consumers have of a product. For many brands, the label is probably one of the most recognizable features of the package. Here are some key points that explain why product labeling is so important.

Provide information

Labels help shoppers understand the contents and ingredients of goods. For food, it is particularly important to provide detailed information for consumers who may have health restrictions or other problems, such as allergies. Listing sugar, sodium, gluten and other ingredients allows consumers to immediately identify if a food could interfere with their health in any way.

Other information labels can serve as a guide to proper use of the product. For example, dosage for appropriate weight or age, how often the product should be consumed, or even whether it needs to be shaken before opening. Labels also communicate potential hazards, risks, or interactions. Printing such instructions on the label provides insight into how consumers can get the most out of the product.

Create a brand

Brand identity and label are closely linked, a good brand identity can immediately attract the attention of customers. People become loyal to the brand and often associate what they see with what they will buy. For example, they may not remember the name of the product or the exact ingredients, but will know that it has a green label with a red star, or that it has a large blue rectangle with yellow letters. In fact, studies have shown that color on a label increases brand awareness by 80 percent.

The font and information on the label will also convey important information to the consumer, such as whether the item is up to date or looks outdated. "It was the 80s" is not a compliment, unless the product is intended to appeal to a retro target audience.

Stand out from the competition

Shoppers today have many choices. For any product to stand a chance in the market, it must stand out from the crowded shelves. Labels with the right color, shape, and font make the product pop up and not go unnoticed. In addition to being attractive, informative labels can also attract consumers' attention. For example, as interest in sustainability surges, brands can use labels to educate shoppers about environmental efforts.

Studies have shown that 60 percent of shoppers are less likely to buy a product when the label does not provide enough information. That's why we believe every great product should have a great label.