What is pressure sensitive label

2023-05-11 | 816 view
As shoppers walk through the aisles of stores, they pay more attention to the way products are packaged than they realize.

 

As shoppers walk through the aisles of stores, they pay more attention to the way products are packaged than they realize. According to one survey, more than 80% of shoppers pick up a product to check its packaging.

The goal of correct packaging is to provide shoppers with key information while capturing their eyeballs and attention through positive branding. A good product label can convey all kinds of information about the product itself and the company behind it.

What exactly is a pressure-sensitive label? Turns out, not all labels are created equal. Pressure-sensitive labels were first invented in 1935 for use in pharmaceuticals. Now, we have three key layers that need to be maintained for decompression sensitive labels: surface material, adhesive, and release paper. These labels are stickers, decals and product identifiers used on everything from toys and food to medical products. While the product is simple on the surface, this type of label is incredibly dynamic and flexible, applicable to a wide range of industries.

The main advantages of using pressure sensitive labels include:

Simple - Pressure sensitive labels are known for their ease of application and quick use. These simple labels can be easily adhered to almost any surface. Using moderate pressure, PS labels can be attached by hand or machine.

Flexibility - Due to its dynamic nature, PS labels can be molded in almost unlimited configurations for die cutting machines. This gives business owners and manufacturers unlimited access to the labels they need to sell their products. Lianyintong Packaging has helped customers in the personal care, nutrition and health products, industrial and food industries to attach pressure sensitive labels.

Choose Your Design - When we look for pressure sensitive labels from companies like Union Ink, it's easy to see why so many customers flock to this style. Pressure sensitive labels can be developed on paper or film. In addition, PS labels can have metallized, foiled, glossy, textured and matte finishes.

Modern Marketing Standard - Pressure sensitive labels are compatible with HD printing, making them the ideal solution for modern marketing standards. Full customization in HD will give teams from all walks of life the opportunity to market their products using award-winning labels.

Excellent Branding Tools - One of the main reasons to consider using pressure sensitive labels for your products is their effectiveness for branding. Due to the dynamic nature of the PS label, business owners can have the exact design they need to stand out. Ipsos published a study showing that nearly 72 per cent of consumers are swayed by packaging design. Look at competing companies in your industry and learn how other brands use brands to their advantage.

Save Time and money - Finally, we'd like to highlight the fact that PS tags are fully customizable, easy to automate, and ideal for rapid application. These labels are a good choice for businesses looking to cut costs while creating quality products that will stand the test of time.

When it comes to choosing a professional branding option for our business or brand, it is crucial to understand what makes us unique. Packaging should always tell a story about your brand and the product you offer to the world. Note that color, image, and display size all affect the price of a product.

Forbes published a study showing that consistent brand presentation increased corporate revenue by 2020% in 23 years. It would be wrong to say that branding is just about style, because there is evidence that presentation matters.